DO: Keeping some areas dark in a window display draws the eye to the bright spot--or wherever the retailer intends to draw attention upon. In this case, to sell a specific lifestyle. DON'T: Keeping the store dark is just bad for business.
Sunday, December 26, 2010
Sunday, December 19, 2010
Saturday, December 11, 2010
DO: With all items front faced and merchandised military grid style, finding an item is easy. Signs also help identify products. DON'T: How long before a customer gives up looking for an item?
Saturday, December 4, 2010
DO: A relatively inexpensive holiday display that maintains product and brand values. DON'T: Dollar store finds often work when integrated with other elements within a theme. However the example below of haphazardly hung garlands and mismatched bows serve to effectively devalue the store's brand and merchandise.
Saturday, November 27, 2010
DO: Mannequins showcasing the dress collection is fully supported by merchandise found adjacent to it, sharing the same colour story and similar styles.
Saturday, November 20, 2010
Saturday, November 13, 2010
DO: There were thousands of people downtown during the Pride Parade weekend. In keeping with this, the store showed their support while promoting their merchandise.DON'T: In contrast, this store missed a great selling opportunity!
Tuesday, November 9, 2010
Saturday, October 30, 2010
DO: Good lighting attracts attention and highlights merchandise. DON'T: Who forgot to turn the lights on? Even then, do I really want to look at this window?!
Saturday, October 23, 2010
DO: A clear path all the way into the back of the store encourages customers to shop the entire selling space. DON'T: Avoid cutting off main aisles- this deters customers from fully penetrating the selling space. This is asking for customers to boomerang out.
Saturday, October 16, 2010
Saturday, October 9, 2010
Saturday, October 2, 2010
DO: Single branded kitchen accessories easily prompt multiple selling. DON'T: Yes, both are for hygiene but one is for oral and the other for your shoes!
Saturday, September 25, 2010
DO: Enlighten customers with product information. Better yet, let them touch/try merchandise. This is a tipping point to encourage an emotional attachment with the product. DON'T: Ignore customers as if they don't exist. Hello? Anyone home?!
Saturday, September 18, 2010
Saturday, September 11, 2010
DO: Keep sign design consistent from storefront to back. DON'T: Mix poorly handwritten signs with printed ones. Keep them all professionally finished to ensure that perceived product values are not compromised.
Saturday, September 4, 2010
DO: Light displays properly. Spot on the brand, flood on the body forms. DON'T: Ignore the main display. Direct eye to the bust form by adjusting light to focus on it.
Sunday, August 29, 2010
Sunday, August 22, 2010
DO: This is a wonderful display. One that is not only fully merchandised but invites customers to buy in multiples- a top, a jacket and pants. DON'T: Don't leave a selling opportunity unutilized at any moment. What a waste of prime real estate!
Sunday, August 15, 2010
Sunday, August 8, 2010
Saturday, July 31, 2010
Sunday, July 25, 2010
Saturday, July 17, 2010
DO: Choose a store name that reflects your identity--be it locale, product selection, price point, etc. DON'T: This boutique neither sells umbrellas nor rain gear.
Saturday, July 10, 2010
DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON'T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.