DO: Enlighten customers with product information. Better yet, let them touch/try merchandise. This is a tipping point to encourage an emotional attachment with the product. DON'T: Ignore customers as if they don't exist. Hello? Anyone home?!
Saturday, September 25, 2010
Saturday, September 18, 2010
Saturday, September 11, 2010
Do and Don't: Selling Signs
DO: Keep sign design consistent from storefront to back. DON'T: Mix poorly handwritten signs with printed ones. Keep them all professionally finished to ensure that perceived product values are not compromised.
Labels:
displays,
Sign Design,
stores,
visual merchandising
Saturday, September 4, 2010
Do and Don't: Lighting Displays
DO: Light displays properly. Spot on the brand, flood on the body forms. DON'T: Ignore the main display. Direct eye to the bust form by adjusting light to focus on it.
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