Do and Don't: Adjacencies

DO: Mannequins showcasing the dress collection is fully supported by merchandise found adjacent to it, sharing the same colour story and similar styles.

DON'T: A feature display such as the one shown on the mannequin sets an expectation that items similar to it can be found in adjacent units. However, in this case, the adjacent racks show casual T-shirts. Where can one find similar dresses? Waaaay at the back of the store, nowhere near the display.

Do and Don't: Customer Service is the Difference Between Sales and No Sales

DO: Engage your customers and deliver an experience. DON'T: What a waste! Two potential purchasers ignored.

Do and Don't: Window Selling Opportunity

DO: There were thousands of people downtown during the Pride Parade weekend. In keeping with this, the store showed their support while promoting their merchandise.DON'T: In contrast, this store missed a great selling opportunity!

Do and Don't: Sale Signs

DO: These sale signs maintain perceived product values. DON'T: On the other hand, these signs greatly devalue the merchandise.