Do and Don't: Display Merchandising

DO: A strong merchandise story is presented not only through colour and theme but also sharing the same functional end-use.

DON'T: Hardly a logical display! Clothing shown has absolutely nothing to do with home decor accessories surrounding it.

DO: All merchandise designed for the same end-use makes for a great display story----in this case, mops and cleaning products share the same brand and end-use.

DON'T: Products geared for use in the mouth are better off merchandised apart from items for intimate use.

DO and DON'T: CUSTOMER SERVICE
DO: Approach customers to serve their needs.

DON'T: Ignoring customers fail to maximize selling opportunities.

DO and DON'T: SEASONAL WINDOW DISPLAYS
DO: A beautiful spring window reflects the current season. DON'T: This photo was taken in May. Graphics that depict a winter scene must be taken down by February at the latest. Merchandise displayed must also reflect the season's colours.