DON'T: In this window, props catch the eye more than products do. Besides, props take centre stage because they are eye level. This set-up does a poor job of promoting actual store merchandise.
Saturday, January 22, 2011
Do and Don't: Christmas Hangover
DO: Keeping props the same scale as your products supports the window's purpose of merchandise promotion.
DON'T: In this window, props catch the eye more than products do. Besides, props take centre stage because they are eye level. This set-up does a poor job of promoting actual store merchandise.
DON'T: In this window, props catch the eye more than products do. Besides, props take centre stage because they are eye level. This set-up does a poor job of promoting actual store merchandise.
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