Do and Don't: What is Being Sold?

DO: Having text on the window acts like a title to the story being sold. It immediately conveys the store's message to the shopper. Crucial to the placement of the text is its position in the window. It should not hinder sightlines to the main selling point which is around the mannequins' chest area. Placing the text around hip level of the mannequins is a smart move.CAN DO BETTER: In this window, the text is more prominent that the products being promoted. The positioning of the text covers the window's main selling point which is right around the mannequins' chest area.