Do and Don't: Is it Fall or is it Winter?

DO: A single idea is being sold to customers--- that it is winter and it is time to buy winter basics.

DON'T: Which season is it? Fall or the holidays?! This shop needs to sell only one idea at a time.

Do and Don't: The Romance of the Holidays

DO: A select few pieces is showcased dramatically with the use of colour and simple props to convey a strong message of holiday gift giving.

DON'T: A holiday window display needs more appeal than the one seen below. The display not only fails to multiple sell within a set, it hardly encourages customers to even want the items displayed. Jewelry is a gift of love and romance. Its absence in this window is simply too jarring.

Do and Don't: Holiday Displays

DO: A relatively inexpensive holiday display that maintains product and brand values. DON'T: Dollar store finds often work when integrated with other elements within a theme. However the example below of haphazardly hung garlands and mismatched bows serve to effectively devalue the store's brand and merchandise.