Ever decide NOT to walk into a shop because it looks like there are no exit pathways? Funny how some retailers fail to realize that the more crowded a space is, the less likely customers will penetrate that selling space.
Customers do not want to feel trapped and unable to quickly exit any space.
DO: Front the storefront, customers can see that all areas of the store is readily accessible. The floor design itself makes the circular racetrack evident. DON'T: Avoid creating dead-ends like the shop below. I realize that at times, inventory levels are high, however it is still vital that customers are able to easily navigate the entire store.
Saturday, November 12, 2011
Do and Don't: Its a Trap!
Labels:
Entryway,
Layout,
Retail,
Retail Design,
retail operations,
retail store,
Sales,
Selling,
Selling SPace,
Shop,
Shopping
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