Do and Don't: Is it Fall or is it Winter?

DO: A single idea is being sold to customers--- that it is winter and it is time to buy winter basics.

DON'T: Which season is it? Fall or the holidays?! This shop needs to sell only one idea at a time.

Do and Don't: The Romance of the Holidays

DO: A select few pieces is showcased dramatically with the use of colour and simple props to convey a strong message of holiday gift giving.

DON'T: A holiday window display needs more appeal than the one seen below. The display not only fails to multiple sell within a set, it hardly encourages customers to even want the items displayed. Jewelry is a gift of love and romance. Its absence in this window is simply too jarring.

Do and Don't: What is Being Sold?

DO: Having text on the window acts like a title to the story being sold. It immediately conveys the store's message to the shopper. Crucial to the placement of the text is its position in the window. It should not hinder sightlines to the main selling point which is around the mannequins' chest area. Placing the text around hip level of the mannequins is a smart move.CAN DO BETTER: In this window, the text is more prominent that the products being promoted. The positioning of the text covers the window's main selling point which is right around the mannequins' chest area.

Do and Don't: In Retail, the Lightbulb IS the Detail

When stores are encouraging interaction between shoppers and their products; such as this store providing an electrical outlet for customers to test their display lamps, the least they can do is provide the lightbulb.