Do and Don't: Replenishment IS critical

DO: Full product intensity on the shelves convey messages of abundance and good business. To top it off, the chip salsas merchandised near eye level silently multiple sells.

DON'T: Uhh... would you really buy one of these chips? How old are they? Not only do they look uninviting, it also looks like the store doesn't have much to sell and business is in trouble. I realize when product turnover is high, replenishment becomes an issue. However I think this is going too far.