DO: Backlighting is a great strategy to attract customer attention and drive them to a specific area. However, additional lighting in front is needed to balance the bright back wall.
DON'T: See what I mean if the front is not lit and only the back is? While this may marginally work for items such as eyeglasses/sunglasses, other merchandise displays fail when the product face becomes dark especially solid items such as the branding sign seen here.
Sunday, February 5, 2012
Do and Don't: When Backlighting Backfires
Labels:
displays,
Feature,
feature wall,
Lighting,
Retail,
Shopping,
shops,
stores,
visual merchandising
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