Do and Don't: What's Your Statement?

The front area of the store is crucial in that not only do they contain the feature display, they also communicate to customers. What do they convey? They inform shoppers of what’s new, making a fashion statement of who the store targets and hopefully grab that customer deeper into the shop.

 

DO: A good statement up front conveys the store’s fashion story, target customers, expected price points. It is appealing and invites customers to explore further.

 

DON’T: What happened here? Is the store closing?

 

 

Do and Don't: Hello? Anyone Home?!

DO: A warm and welcoming storefront converses to customers not only through signage but also its feature products.

DON'T: I was sitting outside this shop for well over half an hour and not a single soul seem to be working in this entrance section. What a wasted opportunity as many people passed by seeing this empty storefront. Avoid wasting any chance to sell!

Do and Don't: Feature Area Displays

DO: Present a clear story, one theme at a time. This has greater impact than displaying multiple stories.DON'T: Too much of everything, customers see nothing!

Retail Do and Don't: Layout / Entryway

DO: A clearly defined entryway invites customers to walk further into the store. DON'T: Gondola units that block an entryway hinders not only sight lines but also the main traffic flow into the shop.