Do and Don't: What's Your Statement?

The front area of the store is crucial in that not only do they contain the feature display, they also communicate to customers. What do they convey? They inform shoppers of what’s new, making a fashion statement of who the store targets and hopefully grab that customer deeper into the shop.

 

DO: A good statement up front conveys the store’s fashion story, target customers, expected price points. It is appealing and invites customers to explore further.

 

DON’T: What happened here? Is the store closing?

 

 

Do and Don't: Housekeeping is MAJOR

I understand how store can be busy and when delivery comes in, it adds to the chaos. However, is it acceptable at any one point to line boxes along an aisle, thereby blocking access to merchandise? Isn't that lost sales?

DO: Clean clear aisles are inviting and does not deter customers from coming in despite the line up at the cash desk.

DON'T: No room to store just delivered inventory? Maybe stacking them up closer to the back will minimize hindrances and allow more access to products being sold. Besides, these are trip hazards and the last thing retailers need is a lawsuit.

Do and Don't: Am I Too Fat?

DO: Allow enough room for customers to browse through merchandise on the back wall. After all, there are more merchandise displayed here than on the front feature table. At least three feet of space between fixtures is good.

DON'T: I realize that space is at a premium, however who can ever fit in between this feature table and the wall to comfortably browse through the wall merchandise selection? I can't even imagine how anyone, skinny or otherwise, access this section.