Do and Don't: RMUs- How Low Can We Go?

Ever wonder what some retailers are thinking when displaying their products? Is their goal just to show as much merchandise as the space allows regardless of visibility? Shouldn't it be what makes more sense- such as how easily accessible and viewed products are from the customer's viewpoint? After all, some empty space is good as it gives the eye a place to rest.

DO: The ideal lowest level of merchandise display is knee height especially for small items. This makes it easy to access and view the merchandise in relation to a customer's height.

DON'T: Really? Floor level? I realize retail carts do not have as much room to display products, however to merchandise all the way to the floor doesn't make sense. Do the operators think customers will squat down or go on their hands and knees to view these items?

Do and Don't: When Replenishing Means Sales or NO Sales

Retail IS in the details. I wonder how many times I've stressed the importance of the simple things that could make or break a retailer's sales for the day. Replenishment is never romantic, nor is it something everyone looks forward to doing. However, replenishing inventory is key to sales. I wonder how many retailers are losing sales because they fail to do this very thing.

DO: I can understand that during the course of a busy day, keeping a full display can be challenging. However ensuring that shelves are filled conveys a positive impression, not only of product dominance but also of a healthy business.

DON'T: Last I checked these boxed chocolates were at full price. I was expecting that they be at least 50% off they way they are presented. Lack of attention to detail is detrimental to merchandise turnover and therefore business performance. Worse, not only was it a busy Saturday, this display is located in the main traffic aisle, in a major interesction or what is also referred to as strike zone.

Do and Don't: When Height Matters

DO: The bust forms displayed atop the table is just the right height to relate to the products displayed in front of it.

DON'T: Removing the wooden stand will make this bust form display better. Not only will it fall within the lit area, the display will be easier to view as well. The way it is currently displayed highlights the stand more than the body form.

Do and Don't: Customer Service-or the lack of

DO: Be ready to assist customers. DON'T: This lady was waiting for a long time for someone to open up this glass case so she can get a better look at one of the watches inside. She eventually gave up and left.

Do and Don't: Housekeeping-- an Organized Display

DO: With all items front faced and merchandised military grid style, finding an item is easy. Signs also help identify products. DON'T: How long before a customer gives up looking for an item?

Do and Don't: Product Adjacencies

DO: Single branded kitchen accessories easily prompt multiple selling. DON'T: Yes, both are for hygiene but one is for oral and the other for your shoes!