Do and Don't: When Signs Devalue Merchandise

DO: Not only is this sign's fabrication appropriate for the product being sold, the photo of the very merchandise "in use" makes it more appealing.

DON'T: So sad for there pretty jewelry pieces. They do not deserve to be treated this way, nor do they deserve the selling tags attached to them.

Do and Don't: When Negative Space is Good

DO: Negative space from the floor is a good thing. Keep items off the ground to keep their perceived values. No one wants to purchase clothing that's been sitting on the floor.

DON'T: Items hitting the floor sends a negative impression. Keep merchandise at least three inches off the ground. Most customers' impression of the floor is that it is unsanitary. Besides, clothing can be easily snagged when customers walk pass this section.

Do and Don't: Show me the Light!

DO: Darkened areas can make a store look dramatic. In this case, eyes are drawn to feature highlights such as the focal display right at the centre and makes the power wall products visually pronounced. DON'T: A darkened area just because the lighting is inadequate or out of order is hardly the way to sell prestige cosmetics---Especially when customers are invited to test the products and see how it looks against their skin.

Do and Don't: Handwritten, REALLY?!

DO: Regardless of how inconvenient it is to get a sign printed, it is vital that they have a professional finish. In this case, the brand and product values are conveyed to customers right before they enter the premises, starting the selling process. DON'T: While effort can be seen in creating this sign, and although the store has up to 50% off sale, this unprofessional look simply devalues the brand, the store and its products.

Do and Don't: Tiny Products

DO/ Better Display: This is a better display compared to the one below. Taller items are easily reachable and there is less of a negative space in between displayed products. DON'T: Notice how the smallest items are displayed on the lowest shelf? This makes it not only difficult to view, but also hard to reach. One practically has to crouch down for a closer look. In this case, there is also too much of a negative space between the lowest shelf and the one above it, making the fixture overwhelm the actual display.

Do and Don't: Deceiving Store Signs

DO: Customers interested in an item appreciate conversational signs. Not only do they provide key information, they also promote its sale. DON'T: This got me! I thought the yoga pants on display were only $10. I was disappointed and a little angry to find out that it is $10 off when one purchases the top and bottom set which costs $69.98.

Do and Don't:Layout - Narrow Shops

DON'T: A bowling alley space does not encourage shoppers to shop the store fully- especially the back area. The tall units also hinder sightlines. DO: When in a narrow space, give customers a reason to visit the back section. In this case, the cash desk was moved to this challenged space getting people to visit this area. This move also enlarged the front selling space.

Do and Don't: Customer Service-or the lack of

DO: Be ready to assist customers. DON'T: This lady was waiting for a long time for someone to open up this glass case so she can get a better look at one of the watches inside. She eventually gave up and left.

Do and Don't: Customer Service is the Difference Between Sales and No Sales

DO: Engage your customers and deliver an experience. DON'T: What a waste! Two potential purchasers ignored.

Do and Don't: Customer Service Delivery

DO: Enlighten customers with product information. Better yet, let them touch/try merchandise. This is a tipping point to encourage an emotional attachment with the product. DON'T: Ignore customers as if they don't exist. Hello? Anyone home?!

Retail Do and Don't: Customer Service

DO: Interact with customers. DON'T: Chit chat with co-workers while a potential buyer is in the store.

Do and Don't: Customer Service

DO: Smile and welcome customers. DON'T: Showing your back with arms crossed is hardly welcoming to any potential customer.