Do and Don't: Show me the Light!

DO: Darkened areas can make a store look dramatic. In this case, eyes are drawn to feature highlights such as the focal display right at the centre and makes the power wall products visually pronounced. DON'T: A darkened area just because the lighting is inadequate or out of order is hardly the way to sell prestige cosmetics---Especially when customers are invited to test the products and see how it looks against their skin.

Do and Don't: Are we out of stock?

DO: Product intensity at a prestige shop is less, to correctly convey high price point, high value and its exclusivity. DON'T: A popularly priced gift shop should intensify its merchandise display to maintain a consistent message of its price point and target market. The photo below shows the store to be sadly lacking in inventory.

Do and Don't: Multiple Selling, Anyone?

DO: A great display shows bags of similar price points and end use. To top it off, the store merchandised the bags with coordinating shoes. Multiple sales, anyone? DON'T: Evening bags displayed alongside backpacks and everyday bags? This display would've been better if they segregated a section for evening bags, one for backpacks and one for everyday shoulder bags. Shopping would be easier and the display a lot more organized.

Do and Don't: Is It Me or Is It Dark In Here?!

DO: Lighting each shelf over and above general store lighting is a great way to make products more visible. DON'T: While there seems enough ambient lighting, shadows and dark areas abound especially on lower shelving displays. This causes a visibility issue and thus makes the products harder to sell.

Do and Don't: I Really Find Slatwalls Unappealing to the EXTREME

DO: Products deserve to be displayed in the most appealing way. These fixtures provides a showcase that enhances perceived product values. DON'T: I really find slatwalls unappealing to the extreme! These are beautiful gift items totally devalued by the slatwall. To top it off, the repeated patterns of line in the slatwall overpowers the merchandise display.

Do and Don't: What a Waste!

DO: Ensure that every opportunity to sell is taken advantaged of. In this case, not only is there an attractive price point sign, a monitor is added to engage customers. It provides not only product information but also emotional appeal to shoppers at the point of purchase. DON'T: What a waste of selling opportunity. Not only does an empty sign stand convey lack of attention to detail, it also becomes a shopping hazard! This is a lawsuit waiting to happen.

Do and Don't: 'Scratch Your Head' Adjacenecies

DO: Kids clothes and plush toys- a match made in heaven.DON'T: Cookware and slippers...enough said.

Do and Don't: Merchandise Adjacencies

DO: Pasta and sauce makes for an excellent multiple selling display. DON'T: Candies, nuts, feminine hygiene products, anyone?!