DON'T: While there seems enough ambient lighting, shadows and dark areas abound especially on lower shelving displays. This causes a visibility issue and thus makes the products harder to sell.
Saturday, September 24, 2011
Do and Don't: Is It Me or Is It Dark In Here?!
DO: Lighting each shelf over and above general store lighting is a great way to make products more visible.
DON'T: While there seems enough ambient lighting, shadows and dark areas abound especially on lower shelving displays. This causes a visibility issue and thus makes the products harder to sell.
DON'T: While there seems enough ambient lighting, shadows and dark areas abound especially on lower shelving displays. This causes a visibility issue and thus makes the products harder to sell.
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hello,
ReplyDeletevery Nice article written. it was fun reading your this article. i like do's and Don't's in this article. thanks for sharing such a good article here. keep on posting such a good article. i would like to see some more information on brochure holders here on your article.
Thanks
Hi
ReplyDeleteReally enjoy reading your blog. Many good advices for retail, some for retail lighting which is our area. Xcen - Butiksbelysning