Do and Don't: Multiple Selling, Anyone?

DO: A great display shows bags of similar price points and end use. To top it off, the store merchandised the bags with coordinating shoes. Multiple sales, anyone? DON'T: Evening bags displayed alongside backpacks and everyday bags? This display would've been better if they segregated a section for evening bags, one for backpacks and one for everyday shoulder bags. Shopping would be easier and the display a lot more organized.

Do and Don't: Raw Chicken and Chips

DO: Pasta sauce and pasta, a combination made in heaven. DON'T: I know they're not on the same gondola but really?! How appetizing is it to buy crunchy chips after viewing raw chicken?

Do and Don't: Tiny Products

DO/ Better Display: This is a better display compared to the one below. Taller items are easily reachable and there is less of a negative space in between displayed products. DON'T: Notice how the smallest items are displayed on the lowest shelf? This makes it not only difficult to view, but also hard to reach. One practically has to crouch down for a closer look. In this case, there is also too much of a negative space between the lowest shelf and the one above it, making the fixture overwhelm the actual display.

Do and Don't: Irrationality of Combinations

IRRATIONALITY OF COMBINATIONS
DO: Yes, there is a term for mixing unrelated items in a display. However, the catch is that they still need to belong to a single story as in this case.
The display below of table mats and plates may have nothing to do with pillows and birdcage candle holders but they belong in the same colour story. DON'T: Car mats and kitchen accessories. Hmmm. Even this will not get away with using the term irrationality of combinations.

Do and Don't: Hodge Podge Displays

DO: Make it easy to buy! Within a single category such as souvenirs, group like items together. E.G. Food within its own subgroup and gifts in another.
DON'T: Avoid displaying all kinds of souvenirs together. Products lose their credibility and perceived values when it is in a hodge podge display.

Do and Don't: Window Selling Opportunity

DO: There were thousands of people downtown during the Pride Parade weekend. In keeping with this, the store showed their support while promoting their merchandise.DON'T: In contrast, this store missed a great selling opportunity!

Do and Don't: Customer Service Delivery

DO: Enlighten customers with product information. Better yet, let them touch/try merchandise. This is a tipping point to encourage an emotional attachment with the product. DON'T: Ignore customers as if they don't exist. Hello? Anyone home?!