DO: Customers interested in an item appreciate conversational signs. Not only do they provide key information, they also promote its sale.

DON'T: This got me! I thought the yoga pants on display were only $10. I was disappointed and a little angry to find out that it is $10 off when one purchases the top and bottom set which costs $69.98.
The retail store signs are one of the indications for customer getting satisfied for purchasing a product.
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