DON'T: Where's the bottom of the front mannequin? This surely attracted attention, but the wrong kind. I noticed customers noticing it not for the clothing displayed, but rather for the lack of it. Imagine little boys laughing so hard.
Showing posts with label display techniques. Show all posts
Showing posts with label display techniques. Show all posts
Sunday, August 12, 2012
Do and Don't: Missing Bottoms
Mannequins exist to sell products. They are there to grab customer attention and invite them in for a closer inspection. As with anything in retail, attention to detail is crucial in grabbing the RIGHT attention.
DO: I appreciate how the mannequin is dressed and the clothing displayed on it can be immediately found merchandised behind it. Makes shopping a breeze!
DON'T: Where's the bottom of the front mannequin? This surely attracted attention, but the wrong kind. I noticed customers noticing it not for the clothing displayed, but rather for the lack of it. Imagine little boys laughing so hard.
DON'T: Where's the bottom of the front mannequin? This surely attracted attention, but the wrong kind. I noticed customers noticing it not for the clothing displayed, but rather for the lack of it. Imagine little boys laughing so hard.
Saturday, June 2, 2012
Do and Don't: Which Sells Better?
There are so many display techniques and styles around but at the end of the day, I think the one that wins is the one that sells the most.
Which of these two display styles do you think will sell more?
DO: Each shelf is merchandised exactly the same way with small items flanking taller items creating a triangular effect. I prefer this display in that as customers shop, moving from left to right, they are offered a new product (still within the same category). Talk about silent multiple selling!
DON'T: This isn't really a don't, more of "can be improved". The good thing is that smaller items are placed eye level for easy visibility. However, the drawback is that more customers may purchase the smaller lower margin items than the large bottles displayed on the bottom shelf.
DO: Each shelf is merchandised exactly the same way with small items flanking taller items creating a triangular effect. I prefer this display in that as customers shop, moving from left to right, they are offered a new product (still within the same category). Talk about silent multiple selling!
DON'T: This isn't really a don't, more of "can be improved". The good thing is that smaller items are placed eye level for easy visibility. However, the drawback is that more customers may purchase the smaller lower margin items than the large bottles displayed on the bottom shelf.
Subscribe to:
Comments (Atom)
