Do and Don't: Cubes? Who Knew?!

I mentioned in a previous blog that mannequin displays are appealing when they eye hits near the chest area. But what about kids mannequins? How can they be boosted higher closer to the eye so it hits the right spot?

DO: A great kids mannequin display! They are stacked atop cubes of varying heights giving the display an appealing and inviting look.

DON'T: Placing the kids bodyform on the floor is just too low. The customer has to probably bend down on their hands and knees to see the detail of the clothing being promoted.

Do and Don't: Missing Bottoms

Mannequins exist to sell products. They are there to grab customer attention and invite them in for a closer inspection. As with anything in retail, attention to detail is crucial in grabbing the RIGHT attention.

DO: I appreciate how the mannequin is dressed and the clothing displayed on it can be immediately found merchandised behind it. Makes shopping a breeze!

DON'T: Where's the bottom of the front mannequin? This surely attracted attention, but the wrong kind. I noticed customers noticing it not for the clothing displayed, but rather for the lack of it. Imagine little boys laughing so hard.

Do and Don't: When An Empty Space is A Wasted Opportunity

DO: A great focal display informs customers not only of what to expect inside the shop, but also makes a statement on price and value.

DON'T: A wasted focal display space! The statement this area is trying to make is incomplete and draws the eye to the wide empty wall space.

Do and Don't: Lighting

DO: Keeping some areas dark in a window display draws the eye to the bright spot--or wherever the retailer intends to draw attention upon. In this case, to sell a specific lifestyle. DON'T: Keeping the store dark is just bad for business.

Do and Don't: Adjacencies

DO: Mannequins showcasing the dress collection is fully supported by merchandise found adjacent to it, sharing the same colour story and similar styles.

DON'T: A feature display such as the one shown on the mannequin sets an expectation that items similar to it can be found in adjacent units. However, in this case, the adjacent racks show casual T-shirts. Where can one find similar dresses? Waaaay at the back of the store, nowhere near the display.