Do and Don't: Brand Names on Windows

Ever been tricked into entering a store thinking they'd have an item they really don't? Doesn't that just tick you off?! That's what happened to me in this 'don't' photo.

DO: Brand names attract customer attention. In this case, the Hunter brand is supported by the Hunter rain boots displayed immediately below the sign. This makes shopping easy by informing customers the shop has the brand and as one can immediately see, carries an assortment of Hunter merchandise.

DON'T: Where's the Crocs?! I made the mistake of thinking (as I am sure others were led to believe too) that Crocs now make these pretty wedged sandals displayed in the window.  I was anticipating these super comfy sandals but when I got inside, I was informed that these very sandals weren't made by Crocs. So why label the window Crocs? Maybe it was a trick to get me inside the shop to try them on? Well, as a trick to get me in, it worked, but what a disappointment!

Do and Don't: Window NO NOs

When small stores need the window space to merchandise products for sale, one way to create this set-up is to group things by colour within a category to make it look like products belong in a single theme.

DO: With multiple items from different suppliers, this window still maintains its integrity simply by being grouped by colour. The large clear vases on the right most of the top table was filled with coloured water that matched the overall colour theme.

DON'T: Avoid displaying item together that have no relation to its use. For example, footwear with Canadiana souvenirs, or baseball caps with formal wear brooches together in one window.