Do and Don't: The Right Fixture Makes The Difference

I am not sure what shopkeepers are expecting when they place teeny tiny items on the floor. Do they expect customers to kneel down and browse through them?!

DO: Products are neatly displayed on a nesting table. Display strategies implemented make this set-up appealing. I did one project wherein I exchanged gondola units to nesting tables and their sales went up 37% without changing inventory. Amazing what fixture can do to sales!

DON'T: When merchandise is stacked atop one another in a glass unit, there is hardly anywhere the eye can stop. There are advantages to a glass unit such as allowing the light through the displays, however the one pet peeve I have about these units is when it looks like products are just crammed in. Very unappealing, where's the romance?

Do and Don't: Amazons Viewing Windows

When displaying merchandise in a window, what is the ideal height? I always thought that its always best when the eye hits the chest area of the mannquins or close to the main feature of the clothing being promoted. Now the question is whose eyes? Someone who is 6 ft. tall or someone less than 5'5"?

DO: I like how the mannquins are just the right height, with my eye hitting the chest area. The lighting also hits this very area, hence drawing the eye to the spot. The strategy of repetition is successfully implemented and indeed makes an impact.

DON'T: I do like the repetition but my eyes hit near the knee area of the jeans. Viewed from afar, this height may be ok, however at that distance one cannot see the jean details. Besides the negative space below is too jarring isn't it?

Do and Don't: Brand Names on Windows

Ever been tricked into entering a store thinking they'd have an item they really don't? Doesn't that just tick you off?! That's what happened to me in this 'don't' photo.

DO: Brand names attract customer attention. In this case, the Hunter brand is supported by the Hunter rain boots displayed immediately below the sign. This makes shopping easy by informing customers the shop has the brand and as one can immediately see, carries an assortment of Hunter merchandise.

DON'T: Where's the Crocs?! I made the mistake of thinking (as I am sure others were led to believe too) that Crocs now make these pretty wedged sandals displayed in the window.  I was anticipating these super comfy sandals but when I got inside, I was informed that these very sandals weren't made by Crocs. So why label the window Crocs? Maybe it was a trick to get me inside the shop to try them on? Well, as a trick to get me in, it worked, but what a disappointment!