Do and Don't: Lighting

DO: Keeping some areas dark in a window display draws the eye to the bright spot--or wherever the retailer intends to draw attention upon. In this case, to sell a specific lifestyle. DON'T: Keeping the store dark is just bad for business.

Do and Don't: Layout- Fixtures Placement

DO: Using a mid-height fixture by the entrance invites the eye to wander from low to high and into the rest of the shop. DON'T: A tall fixtures right by the entrance blocks the view to the rest of the shop.

Do and Don't: Housekeeping-- an Organized Display

DO: With all items front faced and merchandised military grid style, finding an item is easy. Signs also help identify products. DON'T: How long before a customer gives up looking for an item?

Do and Don't: Holiday Displays

DO: A relatively inexpensive holiday display that maintains product and brand values. DON'T: Dollar store finds often work when integrated with other elements within a theme. However the example below of haphazardly hung garlands and mismatched bows serve to effectively devalue the store's brand and merchandise.