Do and Don't: Signs that Enhance Product Values

DO: Premium ladies' fashions requires signage that supports its image and identity. The Jones New York sign above shows how sign fabrication enhances perceived values of clothing displayed. DON'T: Really?! Orange with black and white, with super exciting background superbly fails to convey the clothing line's exclusivity and premium quality.

Do and Don't: Lighting Premium Clothing

DO: Lighting a clothing store not only requires general lighting but also ones that can focus on specific feature items to create drama and interest. DON'T: The lighting in the store below devalues the premium clothing merchandised. This type of lighting is often used for popular price point goods not unlike those seen in grocery or warehouse type stores.

Do and Don't: Easy Access to Selling Spaces

DO: Create mini racetracks in tight spaces. This ensures smooth traffic flow. DON'T: Avoid boxing in a tight space. I was not sure who the shop owners think will jump over fixtures to shop this space.

Do and Don't: Access to the Store

DO: Ensure that the shop is presentable and ready for business during shop hours. All inventory boxes are taken away and out of sight. DON'T: leave inventory boxes around the shop, much less block the shop's main entrance.

Do and Don't: Tiny Products

DO/ Better Display: This is a better display compared to the one below. Taller items are easily reachable and there is less of a negative space in between displayed products. DON'T: Notice how the smallest items are displayed on the lowest shelf? This makes it not only difficult to view, but also hard to reach. One practically has to crouch down for a closer look. In this case, there is also too much of a negative space between the lowest shelf and the one above it, making the fixture overwhelm the actual display.

Do and Don't: 'Scratch Your Head' Adjacenecies

DO: Kids clothes and plush toys- a match made in heaven.DON'T: Cookware and slippers...enough said.

Do and Don't: Window Message

DO: This is a great window display promoting men's leather jackets. The store layered the exact same message three times in a single glance- front window graphics, the mannequin and the large poster behind. This achieves greater impact. Besides, it is always more effective to tell one story at a time. DON'T: The mannequins and graphics on the glass promote back to school clothing. However the large graphics behind the mannequins show a more format approach. --a woman in a tux and a man in a suit, mixed messages anyone?