DO: Products shown facing 30' to 45' from the main aisle are easily viewed by the passing traffic. If fixtures must remain in a 90' angle from the main aisle, try angling displays on these units to face the oncoming traffic.
DON'T: Products flush against the wall are harder to view from the main aisle.
Natalie Tan provides clients with the tools to excel in their business. Over 20 years in specialty retailing and shopping centre management has provided Natalie with the expertise to offer innovative strategies to malls, retail shops and airport operators in maximizing their revenues. Natalie currently teaches Merchandising and Display Strategies at BCIT School of Business. She served as a member of Retail BC's Board of Directors and is a contributor to its publication, Retail Connections. She has been featured in Costco Connection and several other American publications, as well as guested at Vancouver's Breakfast TV. Natalie has also served on the board of directors of BC Shopping Centres Association.