Sunday, August 29, 2010

Do and Don't: Aisle Width

DO: Leave customers at least 3' of aisle space. DON'T: Can your customers even breathe in here?!

Sunday, August 22, 2010

Do and Don't: Housekeeping- Inventory Replenishment

DO: This is a wonderful display. One that is not only fully merchandised but invites customers to buy in multiples- a top, a jacket and pants. DON'T: Don't leave a selling opportunity unutilized at any moment. What a waste of prime real estate!

Sunday, August 15, 2010

Do and Don't: Feature Area Displays

DO: Present a clear story, one theme at a time. This has greater impact than displaying multiple stories.DON'T: Too much of everything, customers see nothing!

Sunday, August 8, 2010

Do and Don't: Merchandise Adjacencies

DO: Pasta and sauce makes for an excellent multiple selling display. DON'T: Candies, nuts, feminine hygiene products, anyone?!