Saturday, June 25, 2011

Do and Don't: Windows as Selling Opportunities

DO: Windows are a great opportunity to commence the selling process. Take this opportunity to dress mannequins in the latest arrivals and entice customers to come in for a closer look. DON'T: Apart from being bare, this window mannequin gets the wrong kind of attention. This also shows lack of attention and care for business.

Saturday, June 18, 2011

Do and Don't: Signs that Enhance Product Values

DO: Premium ladies' fashions requires signage that supports its image and identity. The Jones New York sign above shows how sign fabrication enhances perceived values of clothing displayed. DON'T: Really?! Orange with black and white, with super exciting background superbly fails to convey the clothing line's exclusivity and premium quality.

Sunday, June 12, 2011

Do and Don't: Lighting Premium Clothing

DO: Lighting a clothing store not only requires general lighting but also ones that can focus on specific feature items to create drama and interest. DON'T: The lighting in the store below devalues the premium clothing merchandised. This type of lighting is often used for popular price point goods not unlike those seen in grocery or warehouse type stores.

Sunday, June 5, 2011

Do and Don't: Easy Access to Selling Spaces

DO: Create mini racetracks in tight spaces. This ensures smooth traffic flow. DON'T: Avoid boxing in a tight space. I was not sure who the shop owners think will jump over fixtures to shop this space.