Sunday, February 26, 2012
DON'T: Right across the mall hallway from the window shown above, is this window below. An otherwise beautiful window display is ruined by the backdrop. Do they think customers will not see this detail?! The implications do not stop here, what about supporting product values or rather, enhancing them?
Saturday, February 18, 2012
DON'T: Not only is this sign worn around the edges, there is a big hole right in the middle too!
Saturday, February 11, 2012
Sunday, February 5, 2012
DO: Backlighting is a great strategy to attract customer attention and drive them to a specific area. However, additional lighting in front is needed to balance the bright back wall.