DO: Storefront or window signs are a great way to attract customer attention. Hence careful inspection of this for signs of wear and tear is a MUST. After all, this sets the customers' first impression of your store.
DON'T: Not only is this sign worn around the edges, there is a big hole right in the middle too!
Natalie Tan provides clients with the tools to excel in their business. Over 20 years in specialty retailing and shopping centre management has provided Natalie with the expertise to offer innovative strategies to malls, retail shops and airport operators in maximizing their revenues. Natalie currently teaches Merchandising and Display Strategies at BCIT School of Business. She served as a member of Retail BC's Board of Directors and is a contributor to its publication, Retail Connections. She has been featured in Costco Connection and several other American publications, as well as guested at Vancouver's Breakfast TV. Natalie has also served on the board of directors of BC Shopping Centres Association.