Saturday, July 31, 2010

Retail Do and Don't: Customer Service

DO: Interact with customers. DON'T: Chit chat with co-workers while a potential buyer is in the store.

Sunday, July 25, 2010

Do and Don't: Window Displays

DO: Create a window display showing an abundance of related merchandise.DON'T: A near empty window that is not only dark but also uninviting fails to attract attention.

Saturday, July 17, 2010

Retail Do and Don't: Store Name

DO: Choose a store name that reflects your identity--be it locale, product selection, price point, etc. DON'T: This boutique neither sells umbrellas nor rain gear.

Saturday, July 10, 2010

Retail Do and Don't: Lighting

DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON'T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.

Saturday, July 3, 2010

Retail Do and Don't: Layout / Entryway

DO: A clearly defined entryway invites customers to walk further into the store. DON'T: Gondola units that block an entryway hinders not only sight lines but also the main traffic flow into the shop.