Saturday, July 31, 2010
Retail Do and Don't: Customer Service
DO: Interact with customers. DON'T: Chit chat with co-workers while a potential buyer is in the store.
Sunday, July 25, 2010
Do and Don't: Window Displays
DO: Create a window display showing an abundance of related merchandise.DON'T: A near empty window that is not only dark but also uninviting fails to attract attention.
Labels:
displays,
inadequate lighting,
Window Displays,
windows
Saturday, July 17, 2010
Retail Do and Don't: Store Name
DO: Choose a store name that reflects your identity--be it locale, product selection, price point, etc. DON'T: This boutique neither sells umbrellas nor rain gear.
Labels:
dark store,
displays,
Retail,
signage,
store name,
visual merchandising
Saturday, July 10, 2010
Retail Do and Don't: Lighting
DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON'T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.
Labels:
dark store,
displays,
inadequate lighting,
Lighting,
Shop
Saturday, July 3, 2010
Retail Do and Don't: Layout / Entryway
DO: A clearly defined entryway invites customers to walk further into the store. DON'T: Gondola units that block an entryway hinders not only sight lines but also the main traffic flow into the shop.
Labels:
Blockage,
Entrance,
Entryway,
Gondola Unit,
Layout,
visual merchandising
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