Saturday, March 27, 2010


DO: Product values are supported when the proper sign design is applied.

DON'T: A $500 item deserve more than a handwritten sign and better display platform.

Saturday, March 20, 2010

Retail Do and Don't: Lighting

DO: A warmer approach to lighting illuminates an inviting selling space
DON'T: Lighting tailored for grocery and drugstores do not work well selling the romance of home furnishings.

Saturday, March 13, 2010

Retail Do and Don't: Layout / Aisles

DO: Ensure an open pathway for shopper traffic to easily penetrate your shop interior. Keep a minimum of 3' for aisle space.
DON'T: Blocking aisles with fixtures is a surefire way to discourage customers from fully shopping your selling space.

Saturday, March 6, 2010

DO: A full display is not only inviting but also supports product values.
An unfilled unit leaves a less than positive impression of the business.