DO: Enlighten customers with product information. Better yet, let them touch/try merchandise. This is a tipping point to encourage an emotional attachment with the product. DON'T: Ignore customers as if they don't exist. Hello? Anyone home?!
Saturday, September 25, 2010
Saturday, September 18, 2010
Saturday, September 11, 2010
DO: Keep sign design consistent from storefront to back. DON'T: Mix poorly handwritten signs with printed ones. Keep them all professionally finished to ensure that perceived product values are not compromised.
Saturday, September 4, 2010
DO: Light displays properly. Spot on the brand, flood on the body forms. DON'T: Ignore the main display. Direct eye to the bust form by adjusting light to focus on it.