DO: Good lighting attracts attention and highlights merchandise. DON'T: Who forgot to turn the lights on? Even then, do I really want to look at this window?!
Saturday, October 30, 2010
Saturday, October 23, 2010
DO: A clear path all the way into the back of the store encourages customers to shop the entire selling space. DON'T: Avoid cutting off main aisles- this deters customers from fully penetrating the selling space. This is asking for customers to boomerang out.
Saturday, October 16, 2010
Saturday, October 9, 2010
Saturday, October 2, 2010
DO: Single branded kitchen accessories easily prompt multiple selling. DON'T: Yes, both are for hygiene but one is for oral and the other for your shoes!