Saturday, January 29, 2011

Do and Don't: Customer Service-or the lack of

DO: Be ready to assist customers. DON'T: This lady was waiting for a long time for someone to open up this glass case so she can get a better look at one of the watches inside. She eventually gave up and left.

Saturday, January 22, 2011

Do and Don't: Christmas Hangover

DO: Keeping props the same scale as your products supports the window's purpose of merchandise promotion. DON'T: In this window, props catch the eye more than products do. Besides, props take centre stage because they are eye level. This set-up does a poor job of promoting actual store merchandise.

Saturday, January 15, 2011

Do and Don't: Selling Signs-Location Determines Effectiveness

DO: When showcasing great prices to entice customers in, a listing of items within eye to waist level makes for an effective promotional sign. DON'T: Hanging a menu board sign with small text simply fails to catch customer interest. Besides, one needs binoculars to read the price listing.