Do and Don't: Printing Price Signs

Printing prices or handwriting them? Of course handwriting them is so much easier but it also comes across as home-made and very unprofessional unless the handwriting is consistent and beautifully executed.

 

DO: If your handwriting is less than perfect, opt for a printer. It adds business credibility and supports the products’ value.

 CAN BE IMPROVED: Selling formal wear requires a higher standard than those selling regular casual wear. This is due to the difference in price points and also product values. In more cases than not, a professionally finished price tag is necessary.

 

 

Do and Don't: Don't Say Bad Words

Ever been to shops where you already know the chances of the staff being rude is high? Just the tone of their signs already gives off a signal of this. How sad many shop owners are unaware the power of their signs and how unwelcoming they can be.

DO: This sign says "These items are FRAGILE Please handle with care, We gladly provide assistance." Isnt this a nice way of informing customers to be careful instead of saying the usual "You break you pay"? or "Do not touch"?

DON'T: Hmmmm. The store wants customers to buy but God forbid they try something on. As if the pink paper and border ribbons will make up for "NO FITTING"!

Do and Don't: Handwritten, REALLY?!

DO: Regardless of how inconvenient it is to get a sign printed, it is vital that they have a professional finish. In this case, the brand and product values are conveyed to customers right before they enter the premises, starting the selling process. DON'T: While effort can be seen in creating this sign, and although the store has up to 50% off sale, this unprofessional look simply devalues the brand, the store and its products.

Do and Don't: Signs that Enhance Product Values

DO: Premium ladies' fashions requires signage that supports its image and identity. The Jones New York sign above shows how sign fabrication enhances perceived values of clothing displayed. DON'T: Really?! Orange with black and white, with super exciting background superbly fails to convey the clothing line's exclusivity and premium quality.

Do and Don't: Deceiving Store Signs

DO: Customers interested in an item appreciate conversational signs. Not only do they provide key information, they also promote its sale. DON'T: This got me! I thought the yoga pants on display were only $10. I was disappointed and a little angry to find out that it is $10 off when one purchases the top and bottom set which costs $69.98.

Do and Don't: Selling Signs-Location Determines Effectiveness

DO: When showcasing great prices to entice customers in, a listing of items within eye to waist level makes for an effective promotional sign. DON'T: Hanging a menu board sign with small text simply fails to catch customer interest. Besides, one needs binoculars to read the price listing.

Retail Do and Don't: Store Name

DO: Choose a store name that reflects your identity--be it locale, product selection, price point, etc. DON'T: This boutique neither sells umbrellas nor rain gear.