Saturday, December 24, 2011

Do and Don't: Is it Fall or is it Winter?

DO: A single idea is being sold to customers--- that it is winter and it is time to buy winter basics.
DON'T: Which season is it? Fall or the holidays?! This shop needs to sell only one idea at a time.

Saturday, December 17, 2011

Do and Don't: The Romance of the Holidays

DO: A select few pieces is showcased dramatically with the use of colour and simple props to convey a strong message of holiday gift giving.
DON'T: A holiday window display needs more appeal than the one seen below. The display not only fails to multiple sell within a set, it hardly encourages customers to even want the items displayed. Jewelry is a gift of love and romance. Its absence in this window is simply too jarring.

Saturday, December 3, 2011

Do and Don't: In Retail, the Lightbulb IS the Detail

When stores are encouraging interaction between shoppers and their products; such as this store providing an electrical outlet for customers to test their display lamps, the least they can do is provide the lightbulb.