DON'T: Which season is it? Fall or the holidays?! This shop needs to sell only one idea at a time.
Saturday, December 24, 2011
Saturday, December 17, 2011
DO: A select few pieces is showcased dramatically with the use of colour and simple props to convey a strong message of holiday gift giving.
Saturday, December 10, 2011
DO: Having text on the window acts like a title to the story being sold. It immediately conveys the store's message to the shopper. Crucial to the placement of the text is its position in the window. It should not hinder sightlines to the main selling point which is around the mannequins' chest area. Placing the text around hip level of the mannequins is a smart move.CAN DO BETTER: In this window, the text is more prominent that the products being promoted. The positioning of the text covers the window's main selling point which is right around the mannequins' chest area.
Saturday, December 3, 2011
When stores are encouraging interaction between shoppers and their products; such as this store providing an electrical outlet for customers to test their display lamps, the least they can do is provide the lightbulb.