DO: A select few pieces is showcased dramatically with the use of colour and simple props to convey a strong message of holiday gift giving.
DON'T: A holiday window display needs more appeal than the one seen below. The display not only fails to multiple sell within a set, it hardly encourages customers to even want the items displayed. Jewelry is a gift of love and romance. Its absence in this window is simply too jarring.
Natalie Tan provides clients with the tools to excel in their business. Over 20 years in specialty retailing and shopping centre management has provided Natalie with the expertise to offer innovative strategies to malls, retail shops and airport operators in maximizing their revenues. Natalie currently teaches Merchandising and Display Strategies at BCIT School of Business. She served as a member of Retail BC's Board of Directors and is a contributor to its publication, Retail Connections. She has been featured in Costco Connection and several other American publications, as well as guested at Vancouver's Breakfast TV. Natalie has also served on the board of directors of BC Shopping Centres Association.