Do and Don't: Lighting Window Displays

DO: Good lighting attracts attention and highlights merchandise. DON'T: Who forgot to turn the lights on? Even then, do I really want to look at this window?!

Do and Don't: Shop Layout Entryway

DO: A clear path all the way into the back of the store encourages customers to shop the entire selling space. DON'T: Avoid cutting off main aisles- this deters customers from fully penetrating the selling space. This is asking for customers to boomerang out.

Do and Don't: Housekeeping--DUSTBALLS ARE NOT ROMANTIC

DO: Nice, clean fluffy towels invite customers' touch. DON'T: Towels with dustballs, anyone?! Ewwww.

Do and Don't: Jeans Display

DO: A great looking display statement on Jeans. DON'T: Really? This is the only way one can think of to display designer jeans?!

Do and Don't: Product Adjacencies

DO: Single branded kitchen accessories easily prompt multiple selling. DON'T: Yes, both are for hygiene but one is for oral and the other for your shoes!