Do and Don't: Window Displays

DO: Merchandise grouped together by colour and theme attracts positive attention. DON'T: Just because a shop carries many different products does not mean they all have to be displayed at the same time and the same location. Choose a single story to tell.

Retail Do and Don't: Signage-Retail Identity

Storefront signage that convey expected product mix makes for easy shopping. Store names that have little or no bearing to products sold are harder to market. In this case below, crystals and giftware.

Retail Do and Don't: In-store Lighting

DO: Tracklighting allows for highlighting of merchandise both on the wall or floor unit.DON'T: Potlights are good at providing general illumination but fail to highlight specific merchandise.

DO and DON'T: SHOP LAYOUT-AISLES
DO: A clear aisle invites customers to interact with products and provides easy access to all merchandise. DON'T: Inventory boxes should be put away during business hours, providing customers with an unobstructed access to all merchandise.

Do and Don't: Housekeeping at the Cash Desk

DO: A clean, neatly organized cash area leaves a positive impression.

DON'T: Customers can view all angles of a retail cart or kiosk- and this includes the operational areas. Keep in mind the last impression of a customer happens here.