Do and Don't: Deceiving Store Signs

DO: Customers interested in an item appreciate conversational signs. Not only do they provide key information, they also promote its sale. DON'T: This got me! I thought the yoga pants on display were only $10. I was disappointed and a little angry to find out that it is $10 off when one purchases the top and bottom set which costs $69.98.

Do and Don't: Lighting Wall Fixtures

DO: Lighting this disply unit from the front allows customers a good view of the merchandise. DONT: Lighting for this unit can be effective when it is layered with other lighting sources. This display made the sides brighter but the midsection dark.

Do and Don't:Layout - Narrow Shops

DON'T: A bowling alley space does not encourage shoppers to shop the store fully- especially the back area. The tall units also hinder sightlines. DO: When in a narrow space, give customers a reason to visit the back section. In this case, the cash desk was moved to this challenged space getting people to visit this area. This move also enlarged the front selling space.

Do and Don't: The Right Fixture

DO: High price point merchandise should be given its due. In this case, each item is given its own display space to convey its value. DON'T: The very same items are displayed in warehouse like fixtures. Not only that, there is way too much merchandise intensity. This display fails to support product values. FYI these are mango wood items accented wuth bronze, silver or gold foil sheets.

Do and Don't: Body Form Displays

DO: Visual clues such as these body forms convey where these shirts can be found. In this case, the body forms are part of the table display making shopping easy. To enhance this display visually, the green body form should be above the green shirts and same with the brown Alaska shirts. DON'T: The mannequins behind the display table should ideally be sporting the very shirts being sold on the table.