Saturday, August 20, 2011

Do and Don't: Is that Junk I see on the Window?

DO: A great seasonal window display-- it effectively conveys target market, expected price points and product selection being promoted. DON'T: So sad they ran out of space for inventory and they just stacked all boxes right behind this window display. Note that customers can see past a display- whether it is in the window, behind the cash desk or tucked underneath a wall display.

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