DO: Ensure that every opportunity to sell is taken advantaged of. In this case, not only is there an attractive price point sign, a monitor is added to engage customers. It provides not only product information but also emotional appeal to shoppers at the point of purchase. DON'T: What a waste of selling opportunity. Not only does an empty sign stand convey lack of attention to detail, it also becomes a shopping hazard! This is a lawsuit waiting to happen.
Sunday, August 14, 2011
Do and Don't: What a Waste!
Labels:
multiple sell,
Retail,
retail operations,
retail store,
Sales,
Selling,
Selling SPace,
Shopping,
Sign Design
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