Saturday, October 15, 2011

Do and Don't: Multiple Selling, Anyone?

DO: A great display shows bags of similar price points and end use. To top it off, the store merchandised the bags with coordinating shoes. Multiple sales, anyone? DON'T: Evening bags displayed alongside backpacks and everyday bags? This display would've been better if they segregated a section for evening bags, one for backpacks and one for everyday shoulder bags. Shopping would be easier and the display a lot more organized.

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