DON'T: A popularly priced gift shop should intensify its merchandise display to maintain a consistent message of its price point and target market. The photo below shows the store to be sadly lacking in inventory.
Saturday, October 29, 2011
Do and Don't: Are we out of stock?
DO: Product intensity at a prestige shop is less, to correctly convey high price point, high value and its exclusivity.
DON'T: A popularly priced gift shop should intensify its merchandise display to maintain a consistent message of its price point and target market. The photo below shows the store to be sadly lacking in inventory.
DON'T: A popularly priced gift shop should intensify its merchandise display to maintain a consistent message of its price point and target market. The photo below shows the store to be sadly lacking in inventory.
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