Sunday, November 6, 2011

Do and Don't: Can't See!

GIVEN the choice, will customers still fully penetrate a selling space if they cannot view the shop or will they simply walk past it?
DO: A beautiful display setting that leads the eye from the front low table to the way to the back wall. Guess which direction customer traffic will go? They will surely visit each unit from the front to the back! DON'T: Too bad the front unit is loaded with too much merchandise that it hinders sightlines to the rest of the shop.

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