Saturday, March 24, 2012

Do and Don't: Retail Carts Need Visual Merchandising Too!

Most retail carts sell price point goods, hence most operators do not bother with creative displays. Don't they realize that carts are selling spaces too and thus need to maximize all opportunties to sell?
DO: Handbags displayed with their faces out attract more attention than if they were displayed sideways. Besides, customers purchase handbags for their face design, not how they look on the side.
DON'T: What a mess! Unattractive, unappealing, need I say more?!

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