Do and Don't: The Power of Light

Ever wonder why some stores attract more customers while others have customers passing them by? The not so secret secret? Well-lit spaces! Bright areas attract the eye, hence hard to ignore. Well-lit stores often follow the ABC of lighting- A for the brightest spots which are the focal displays and task lighting including lease lines; B for framing the walls and floor units and C just spillover lighting.

DO: Wow, what a nice and enticing display upfront! I am sure its effective in getting passers-by to come in as well. Did I ever mention that the brightest stores tend to attract the most customers? Lighting the entrance, especially the main focal display is sure to grab attention.

DON'T: Who turned off the lights? Lighting the entrance is crucial not only in getting attention but also in defining the start of the store experience.