Do and Don't: Directing the Eye through Lighting

I love it when stores use lighting to create drama and attract the eye. Not only does it say that the products highlighted are special, they also lead the eye to the area the store wishes to promote. What a simple way to influence shopping behavior!

DO: Using different levels of lighting, this shop uses the brightest lights to bring the eye to a feature display.

 

CAN BE IMPROVED: Although the idea of a back lit is good as it attracts the eye to a specific location, it also darkens the very merchandise the shop wishes to promote.

 

 

Do and Don't: The Power of Light

Ever wonder why some stores attract more customers while others have customers passing them by? The not so secret secret? Well-lit spaces! Bright areas attract the eye, hence hard to ignore. Well-lit stores often follow the ABC of lighting- A for the brightest spots which are the focal displays and task lighting including lease lines; B for framing the walls and floor units and C just spillover lighting.

DO: Wow, what a nice and enticing display upfront! I am sure its effective in getting passers-by to come in as well. Did I ever mention that the brightest stores tend to attract the most customers? Lighting the entrance, especially the main focal display is sure to grab attention.

DON'T: Who turned off the lights? Lighting the entrance is crucial not only in getting attention but also in defining the start of the store experience.