When displaying merchandise in a window, what is the ideal height? I always thought that its always best when the eye hits the chest area of the mannquins or close to the main feature of the clothing being promoted. Now the question is whose eyes? Someone who is 6 ft. tall or someone less than 5'5"?
DON'T: I do like the repetition but my eyes hit near the knee area of the jeans. Viewed from afar, this height may be ok, however at that distance one cannot see the jean details. Besides the negative space below is too jarring isn't it?